At Unilever they have an approach they call 'Build' -i.e. build on what other people say, don't knock it down.
Helpful ways to do this do NOT include the following:
'I think what Brian meant to say is this...'
'Great idea. Unfortunately, when Smallbottles tried it, it bankrupted them...'
or
'I love it. But what do I know? I'm as mad as a lorry.'
Take action
If you like the action, why not give it a go? We don't want you to spend hours trying to find out how to get started on each action, so we've got some ideas here.
www.globalideasbank.org
www.halfbakery.com
www.tiptheplanet.com
Tuesday, June 30, 2009
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